A Tealviolet Concept Project · MedTech
We branded a medical device that doesn't exist.
Here is the entire process — brief to blueprint, in public.
Project Overview & Challenge
Our best healthcare work lives behind NDAs.
So we made work that doesn't.
Every studio says it can “translate complex science into human stories.” We say it too. The problem is, when the work that proves it is confidential, the claim sounds like everyone else's. Instead of asking you to take our word for it, we invented a client — a contactless vitals monitor called Auralis — and ran it through our full process like a paying engagement. Same rigour, same deadlines, same arguments in the studio about typography.
- Project
- Auralis — contactless vitals monitoring
- Sector
- HealthTech & MedTech
- Services
- Brand & Design · Experience Design · Narrative Storytelling
- Timeline
- 4 working days, hard stop
- Deliverables
- Nomenclature · Brand System · Product UI · 60-Second Concept Film
The Challenge: The device is a slim radar disc that sits under a mattress and reads heart rate, respiration, and sleep continuously — no wires, no wearables, no waking patients at 3 AM. The brief: make a clinician trust it in thirty seconds, and make an anxious family member understand it in ten.
— The TEALVIOLET studio brief, pinned above the desk
Day 01 · Naming & Brand
Fourteen names died
so one could breathe.
Naming a medical product is a walk through a minefield of trademarks, unfortunate meanings and accidental pharma-speak. We kept the kill list, because the rejects explain the winner better than any rationale deck.
From the kill list
Somniatoo sleepy for an ICUVitalArcsounds like an insurance planHalotaken. obviously.Sentiaone typo away from a lawsuitRestwella mattress brand, not a monitorPulse Oneevery gym in Mumbai- auralis
Why it survived
“Aura” — the invisible field around a person, which is literally how the radar sensing works. “-alis” — soft, clinical Latinate ending that doctors won't flinch at. It reads calm in lowercase, which mattered: this is a product whose entire promise is not disturbing anyone.
One honest note: names in the “aur-” family are crowded in MedTech. For a real client we'd run full trademark clearance before falling in love. For a fictional one, we get to skip the lawyers. It's the only step we skipped.
The System
Deliberately not hospital teal.
Medical brands default to teal and sterile white because they're safe. Auralis monitors people while they sleep — the palette had to feel like a dim, calm room at night, with one warm point of light watching over it.
The dot on the “i” beats at 62 bpm — a resting heart rate. It's beating on this page right now.
Type as bedside manner
Space Grotesk, lowercase, generous letter-spacing — technology that has learned to whisper. Everything patient-facing avoids capitals; nothing on a night screen should shout.
The one moving thing
The pulsating amber dot is the only animation in the entire brand identity. If everything moves, nothing is urgent. When Auralis moves, you look.
Day 02 · Product & Industrial Concept
A medical sensor
you never have to look at.
The best user experience in medical hardware is invisibility. Auralis slips under a mattress, runs on an ultra-wideband radar chip, and sends continuous telemetry over Wi-Fi. We rendered the disc in browser canvas — move your pointer to inspect the angle.
Day 03 · Telemetry & Dashboard
Telemetry designed for 3:00 AM.
Most health dashboards are spreadsheets wearing CSS. We designed Auralis for tired nurses and anxious family members — high contrast, single-glance metrics, and motion that communicates rhythm without overwhelming.
Day 04 · The Film & Outcome
Sixty seconds to explain
what usually takes an NDA.
We closed the week by cutting a 60-second animatic: the patient room at night, the invisible radar pulse through the mattress, and the peaceful bedside reading.
Outcome & Key Takeaway
The Auralis sprint proved our complete MedTech development playbook in 4 days: creating an indelible nomenclature, calm visual hierarchy, and intuitive bedside telemetry. We apply this exact diagnostic and design rigor to real-world healthcare, diagnostic, and deep-tech clients across India and globally.
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