Contents
PORT
FOLIO
2026
BRAND SYSTEMS
UX STRATEGY & RESEARCH
MOTION & STORYTELLING
A NOTE BEFORE WE BEGIN
A brand is not
a logo. It is the
shortest story
a company can
tell about
itself.
Fifteen years, four industries, one method: find the true thing the business already does better than anyone, then build a system that makes it impossible to miss. Everything in this book is that method, applied.
02
Contents
THIRTY-SIX PAGES · SIX SYSTEMS
03
WHO IS DOING THE WORK
BRAND & UX DIRECTOR
Jolly
Sharma
Founder & MD, TealViolet — a Mumbai brand and growth studio for founders who have a real business and no design language to carry it.
I started in usability labs, watching people fail to use things that looked beautiful. That never left me. Fifteen years later I still test everything — a wordmark, a pack, an onboarding flow — against the same question: does this make the next decision easier for the person on the other side?
The studio works across healthtech, fintech, pharma and edtech. Small teams, senior hands, no layers.
SELECTED CLIENTS
NOCTUA HEALTH
SALT & SAGA
VIRIDIAN LABS
KIRANA PANTRY
FRAME
ATLAS SOUND
MERIDIAN RX
TATVA EDU
HALCYON CARE
04
WHAT YOU CAN HAND ME
What I
actually do
01
Brand strategy & positioning
Category audit, positioning territory, naming, verbal identity, messaging house.
02
Identity systems
Wordmark, symbol, type scale, colour architecture, motion signature, 40—90pp guidelines.
03
UX strategy & research
Usability testing, journey mapping, IA, design systems, accessibility to WCAG 2.2 AA.
04
Launch & go-to-market
Campaign art direction, packaging, film, pitch systems, 90-day GTM sprints.
“Three territories, written not drawn. We kill two.”
THE RULE THAT SHAPES EVERY ENGAGEMENT
SECTORS · A PARTIAL LIST
HEALTHTECH
FINTECH
PHARMA
EDTECH
D2C FOOD
HOSPITALITY
MATERIALS
CULTURE
CLIMATE
05
TURN THE PAGE
01
SELECTED
WORK
Six systems built between 2023 and 2026. Each one shown the way it was made: the problem, the idea that unlocked it, the system, and what it moved.
PAGES 08 — 31
Six systems,
at a glance
07
HOW THE WORK GETS MADE
Four moves,
ten weeks
THE SEQUENCE IS FIXED. THE DEPTH IS NOT.
Interrogate
Stakeholder interviews, category teardown, and eight to twelve customer conversations. I am looking for the sentence the business keeps saying by accident.
WK 1—2
Position
Three territories, written not drawn. We kill two. The survivor becomes the brief every design decision is measured against.
WK 3—4
Build the system
Marks, type, colour architecture, motion, voice — designed together, never sequentially. Tested in the three places it will actually live first.
WK 5—8
Hand over & hold
Guidelines, tokens, Figma library, a working session with the team, and ninety days on call while it lands.
WK 9—10
NON-NEGOTIABLE
Every system ships an accessibility pass — contrast, focus states, motion-reduction, and a text-only fallback for the identity. It is not an add-on line item.
32
SELECTED PRESS & AWARDS
ON THE
RECORD
2026
D&AD Wood Pencil — Brand Identity, Viridian
UK
2026
Kyoorius Blue Elephant — Packaging Design, Kirana
IN
2025
It's Nice That — “Six identities that got the brief right”
FEAT
2025
Type Directors Club — Certificate of Excellence, Atlas Sound
US
2025
Fast Company Innovation by Design — Finalist, Noctua
US
2024
Kyoorius — Shortlist, Digital Product Design, Frame
IN
60+
IDENTITY
SYSTEMS
11
COUNTRIES
SHIPPED IN
94%
REPEAT OR
REFERRED
33
THREE CLIENTS, UNEDITED
“
She found the sentence our founders had been circling for four years, and then made it look inevitable.
MEERA IYENGAR — CEO, VIRIDIAN
The guidelines are the only brand document my team has ever actually opened twice.
DEV RANGANATHAN — HEAD OF BRAND, FRAME
We briefed a logo. We got a business model with a typeface attached.
ANJALI SEQUEIRA — FOUNDER, SALT & SAGA
34
START SOMETHING
LET'S
BUILD
the thing.
FIRST CALL IS FREE AND LASTS 30 MINUTES.
Bring the problem, not the brief. If it isn't a fit I will tell you in that call and point you at someone better.
35
Thank you
for reading.
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© 2026 TEALVIOLET · ALL PROJECTS SHOWN ARE ILLUSTRATIVE